哈佛個案:方滿階老師 -- 哈佛商業個案導師

作者:info 於 2017-02-14
973 次閱讀
哈佛個案

上學國際很榮幸邀請到方滿階老師,為越南的企業夥伴引導哈佛商業個案,方老師有嚴謹理論基礎,亦有扎實實務經驗,負責越南企業教育訓練人員,請務必把握方老師的哈佛商業個案開課資訊喔!



CADCH

Jeremy Fong  方滿階

Academic background 學術背景:

BA, National Taiwan University 台灣大學學士

MS, UCLA 加州大學洛杉磯分校碩士

Ph.D candidate, Macquarie University 麥克瑞大學博士候選人

 

Work experience 工作背景 :

Teaching Assistant, National Taiwan University 台灣大學教學助理

Marketing Director, Microsoft 微軟行銷總監

VP, Wherever Telecom US 美國 Wherever 電信副總

General Manager, MediaRing HK 香港 MediaRing 總經理

Program Administrator, Helsinki School of Economics 赫爾辛基經濟學院課程總監

Program Administrator, Swiss Business School EMBA program 瑞士商學院 EMBA 課程總監

Chief Editor, Harvard Business Review Chinese Edition 哈佛商業評論中文版主編

Chief Consultant, Neo-EMBA Consulting Services 百育顧問公司執行顧問

 

Specialization in teaching, consulting, and coaching 教學,教練與顧問諮詢專業領域:

Marketing Management 行銷管理

High-tech marketing 高科技行銷管理

New product development and new product launch 新產品研發與發表

Channel design and management 通路設計與管理

Customer acquisition and retention 客戶創造與舊客戶維護

Branding and brand management 品牌管理

Strategic Management 策略管理

Industry analysis 產業分析

Competitive strategies 競爭分析

Corporate strategies 企業策略

Globalization management 全球化管理

Growth strategies 成長策略

Innovation strategies 創新策略

Strategic change management 策略性變革管理

Strategic decisions in the age of sharing economy 共享經濟的決策

Strategic planning for IoT 物聯網的策略規劃

Fintech and Insuretech opportunities and strategic moves 財務保險科技的機會與策略行動

Leadership 領導力:

Team building 團隊建立

Virtual team management 虛擬團隊管理

Succession planning 接班人規劃

Conflict management 衝突管理

Coaching 教練

Negotiation 談判

Organization structure and design 組織重整與設計

Background 資歷背景:

Mr. Fong has very strong industrial and academic experience in marketing and strategic management. 方老師在行銷與策略管理這兩大領域,有極為深厚的學術背景與實務經驗。

Mr. Fong had been Senior Consultant at Response Direct Marketing for more than 2 years before he joined Microsoft as Marketing Director from 1992 to 1997. 方老師擔任RDM 資深顧問兩年,之後於1992-1997,在微軟擔任行銷總監。

Mr. Fong then joined the Infopro Group leading the International Business Division. In 1999, Mr. Fong joined Wherever Telecom (US) as the Vice President of Strategic Marketing. 加入 Infopro 集團,帶領國際事業部。1999年,加入美國 Wherever Telecom, 擔任策略行銷副總。

In 2000, Mr. Fong became the General Manager of MediaRing (a Singapore listed company) Hong Kong responsible for developing business and strategic alliance in Greater China area. 2000年,成為 MediaRing 公司GM, 負責大中華區業務與策略。

From 2004 to 2006, Mr. Fong was the General Manager and Chief Editor of Harvard Business Review (Taiwan).  Since September 2006, Mr. Fong has been designing and teaching Strategy and Marketing courses for EMBA programs at Helsinki School of Economics and Swiss Business School. 於2004-2006,方老師擔任台灣哈佛商業評論的GM 與總編輯。自2006九月,方老師開始在Hlesinki School 與 Economics and Swiss Business School 設計與教授策略與行銷EMBA課程。

Since 2006, Mr. Fong has designed and delivered strategy, marketing and branding executive programs for highly successful companies like TSMC, ITRI, MSI, Chailease Group, PTI, AUO, Fubon Banking Group, WPI Group, AIT Group, Eli Lilly, Acer, hTC, Global Unichip, GiantPlus, 101 Building, Midea Group (China), Nutricia (China), AnTai Banking, Honsec Investment, Business Week, Taiwan Mobile Group, VisEra Technology, Lextar, and Xintech, General Mills (HK and Taiwan), WPG Holding, etc.  自2006起,方老師設計與引導下列知名企業有關策略,行銷,品牌課程: 台積電,工研院,微星科技,中租迪和,力成科技,友達光電,富邦集團,世平集團,AIT 集團,禮來,宏碁,宏達電,創意電子,凌巨科技,101大樓,大陸美迪亞集團,大陸紐而寶,安泰銀行,恆生投資,商業週刊,台灣大哥大,采鈺科技,隆達電子,精材科技,台灣通用磨坊,香港通用磨坊,大聯大控股等企業。

His teaching skills and professional knowledge has been greatly recognized by many of the highly successful multinational corporations. Since 2011, he has received the “Excellent Instructor Award”(師鐸獎)from TSMC for five consecutive years. 方老師的教學專業已受多方跨國企業肯定,自2011年起連續五年,獲頒台積電師鐸獎,教學實績卓著。